Magnite offers programmatic live sports, high-profile events, and other live inventory across all streams and screens.
As OTT reach continues to grow, this signals a huge opportunity for advertisers given OTT’s ability to reach more engaged audiences at larger scale.
In lucrative areas like CTV and premium video, the allure of high CPMs and a rich audience profile raises the potential for fraud.
The race to the midterm elections is heating up, especially as political advertising revenue is estimated to be $8.9 billion in 2022, according to AdImpact.
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