Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.
The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.
As live streaming continues to gain steam in Australia and New Zealand, 2022 is proving to be a watershed year for programmatic live inventory – especially for sports programming.
Magnite offers programmatic live sports, high-profile events, and other live inventory across all streams and screens.
As OTT reach continues to grow, this signals a huge opportunity for advertisers given OTT’s ability to reach more engaged audiences at larger scale.