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Hone your ad tech skills by learning from industry-leading thought leaders and innovators. As the world’s largest independent sell-side advertising platform, and bolstered by the recent acquisition of SpotX, our expertise rings louder than ever. Magnite University offers on-demand learning options authored by industry experts and created exclusively for ad tech professionals, like you.
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CTV in Europe
CTV is transforming the European media landscape, and this course was purpose-built for agencies and brands in Europe, to provide the knowledge and tools for entering the world of CTV.
Magnite University offerings
CTV Live Streaming: Top Takeaways
In the ever-evolving world of streaming, live sports programming is finding a home on countless streaming platforms.
This course outlines how you can best engage with live streaming audiences and provides a clear case for including live streaming inventory in your next media plan.
CTV Is for Everyone: Top Takeaways
More homes in the US watch CTV than cable and satellite. As the audience has grown, the complexion has changed - shifting from the young and tech-savvy to watched by all ages, lifestyles, and household compositions.
In this video, you'll learn how CTV has become television's most diverse audience in under 3 minutes.
Audience Data for Media Owners
As privacy by default has become the new normal, media owners are uniquely positioned to take ownership of audience relationships and play a larger role in activating audience data.
In this course, you'll learn how to manage your identity strategies and monetize your supply-side data strategy.
Audience Data for Advertisers
The identity landscape is rapidly evolving. Advertisers must thoughtfully rethink the fundamentals of their targeting strategies to accommodate changes to the privacy landscape. Learn how to build a privacy-centric audience strategy to future-proof your digital campaigns.
Advanced TV for Advertisers
Television is entering a new era as the linear TV ecosystem is evolving to become more digital in nature. The dramatic growth in streaming consumption and desire for addressability has resulted in advanced TV’s recent acceleration. Learn about advanced TV solutions and the key developments taking place in TV providing advertisers with new opportunities to efficiently and effectively reach consumers.
CTV Is for Everyone: A Buyer’s Guide to Connected TV
The accelerated growth of connected TV now means that more homes in America watch CTV than cable or satellite – making CTV a mass medium. In this course, TV buyers will learn how to benefit from adding CTV to media plans and improve the return on advertiser investment.
Data Enablement: Your Guide to a Changing Landscape
Data utilization is going through a fundamental change. Learn the principles of a modern data strategy including the importance of first-party data and the emergence of unified IDs, along with guidance on how to activate and measure your data-enabled campaigns.
Keep It Clean: A Course on Brand Safety
Having the proper inventory quality strategy in place helps ensure that your brand’s ads appear in relevant and appropriate environments. In this course, we’ll pull back the curtain on how fraudsters operate to ensure you are running on trusted and transparent inventory.
CTV Masterclass
One reason why many advertisers are hesitant to move toward connected TV is due to the complexity of the OTT landscape. In this course, we’ll walk you through the common questions and concerns, laying a foundation as you plan your OTT strategy.