Research
CTV in the UK: A Seismic Shift In Consumption and The Distinct Advertising Opportunity
[…] 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for the UK: Reach that rivals broadcast: There is widespread […]