Research
CTV in Italy: A Seismic Shift In Consumption and The Distinct Advertising Opportunity
[…] 10,500 people across Italy, France, Germany, Spain and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for Italy: Reach that rivals broadcast: There is widespread adoption […]