Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.
Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service.
In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.
Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.
Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.