Seasoned Data Engineers Join Leading Independent SSP

As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.

Magnite joined forces with Havas Media by providing the solution to power a “Meaningful Marketplace” client campaign.

Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

Magnite’s political offering delivers scale and efficiency for buyers.

Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels  DENVER and NEW YORK, November 16, 2021 – Frndly TV, the leading national provider of affordable, live TV for the whole family, announced today that it has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in […]

Learn about Local Now and their local approach to content, advice they have for buyers, and their predictions for the future of streaming and FAST services.

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

We brought together three industry leaders to discuss the forces driving ad tech’s seismic boom and what’s in store for the future.