Magnite worked with Washington State to “Spread the Facts” with video ads for coronavirus awareness

It is important to understand your audience to effectively target and measure advertising campaigns.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite caps off its merger by rebranding its two programmatic product offerings.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

GMCVB keeps travel dreams alive in “Miami Shines” tourism recovery video ad campaign

Magnite’s centralized access to a broad mix of premium publishers made it possible to layer on data segments and reach a targeted audience of avid gamers and e-sports fans. 

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.