Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.
More and more marketers are activating their upfronts buys programmatically.
Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.