Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV
Magnite Team
March 14, 2024 | 4 min read
Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution
NEW YORK – March 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite’s ClearLine solution. The partnership builds on the 2023 deal to bring Magnite’s streaming inventory into Mediaocean’s ad infrastructure for local TV buyers.
ClearLine provides brands and agencies with direct access to premium video inventory on Magnite’s platforms. Magnite’s supply footprint spans 90+ million CTV households in the US, accounting for over 90% of ad-supported CTV viewers in the country. As a result of this integration, Mediaocean buyers will be able to purchase CTV and OLV inventory directly through Magnite from media owners, including A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, LG Ad Solutions, VIZIO, and Warner Bros. Discovery.
“By integrating Magnite’s ClearLine solution into Prisma, we’re creating the most streamlined and automated process to buy streaming inventory directly from sellers,” said Ramsey McGrory, Chief Development Officer at Mediaocean. “We are supporting our agencies’ and brands’ priorities to drive more ad budgets to high-value, working media. As CTV ad spend grows to $30 billion in the US this year, we’re excited to partner with Magnite. We’re combining the value of direct investment with programmatic integrations to enable buyers to access the highest quality streaming TV and video inventory from sellers.”
“Our partnership with Mediaocean is another innovative step forward to meet the needs of the industry, while also respecting the well-established processes developed over decades in television advertising,” said Sean Buckley, Chief Revenue Officer at Magnite. “This integration is a win-win, providing TV buyers with the cost-effective automation they desire, and media owners with full control over their direct connections with those buyers.”
“We are excited about the impact of the partnership between Mediaocean and Magnite on our end-to-end media investment processes, and expect our clients to reap immediate benefits from this operational efficiency,” said Lisa Herdman, SVP Executive Director National Video Investment & Marketplace Intelligence at RPA. “Enhanced interoperability between the ecosystem’s leading advertising platforms is a critical pillar of our supply path optimization efforts.”
“We welcome the news of Magnite and Mediaocean’s partnership to bring more simplification to a complex marketplace,” said Andrew Meaden, Global Head of Investment at GroupM. “The integration of Prisma and ClearLine will bring more automation to TV buying and further dissolve the divide between linear and streaming ad investment. By reducing the resources needed to oversee complex supply paths, our teams can focus on innovation and driving results for our clients.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Flashtalking, the world’s largest independent ad server and creative personalization platform, as well as Protected Media, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit www.mediaocean.com for more information.
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