In an age where viewers are consuming content across a multitude of platforms and devices, one thing is clear—the future of TV is connected.
In the world of programmatic advertising, simplicity and control seem mutually exclusive. While closed systems offer ease-of-use but limited control, open systems are difficult to use but endlessly flexible.
Here are a few best practices to keep in mind when setting up connected TV PMPs
Connected TV (CTV) is integral to today’s media strategy because it encompasses the best of both digital video and TV – precision targeting in a premium video environment.
A positive brand experience can motivate impulse buys and generate fierce brand loyalty, while a negative one can jeopardize lifelong customer relationships.