Driving Transparency and SPO for Dentsu
September 27, 2023 | 1 min read
Dentsu wanted to understand the nature of cost transparency and how much ad spend actually ends up in the hands of the publishers in order to make more informed SPO decisions. Supply Path Optimization (SPO) is a fundamental tool for marketers to consolidate their budgets and maximize their buying power across digital advertising. By improving levels of transparency, efficiency and sustainability marketers can identify value drivers and areas for optimization.
Download the case study below to discover how Dentsu gained a greater understanding of programmatic spend by accessing Magnite’s in-depth reporting. Specifically, read about how these insights enabled Dentsu to pinpoint the most transparent, cost-effective and direct route to supply, and how other marketers can do the same.