Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
CTV market is moving to first-price auctions. Here’s what buyers should know.
It is important to understand your audience to effectively target and measure advertising campaigns.
While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.