Magnite Drives Results for KLY with Demand Manager
KLY faced numerous challenges to implement Prebid technology on Bola.net via third-party providers and in-house efforts. Magnite successfully met KLY’s header bidding needs as a programmatic partner. This included offering seamless integration, comprehensive data reporting, expanded scale and enhanced monetization capabilities.
- +8% eCPM Performance on Bola.net in 6 weeks
- 4X Bidder’s Gross Spend increase after implementing Demand Manager
- 60% Improvement in Operational Efficiency