Magnite Drives Results for KLY with Demand Manager 

Magnite Team

October 12, 2023 | 1 min read

KLY faced numerous challenges to implement Prebid technology on via third-party providers and in-house efforts. Magnite successfully met KLY’s header bidding needs as a programmatic partner. This included offering seamless integration, comprehensive data reporting, expanded scale and enhanced monetization capabilities.

Results :

  • +8% eCPM Performance on in 6 weeks
  • 4X Bidder’s Gross Spend increase after implementing Demand Manager
  • 60% Improvement in Operational Efficiency

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