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Magnite Drives Results for KLY with Demand Manager
Magnite Team
October 12, 2023 | 1 min read
KLY faced numerous challenges to implement Prebid technology on Bola.net via third-party providers and in-house efforts. Magnite successfully met KLY’s header bidding needs as a programmatic partner. This included offering seamless integration, comprehensive data reporting, expanded scale and enhanced monetization capabilities.
Results :
- +8% eCPM Performance on Bola.net in 6 weeks
- 4X Bidder’s Gross Spend increase after implementing Demand Manager
- 60% Improvement in Operational Efficiency
Tags: Demand Manager, Efficiencies, KLY
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