Magnite Team
1 min read

Audience Data for Media Owners

Identity and addressability capabilities are changing due to privacy concerns and consumer sensitives, industry regulations, and platform restrictions. Data has subsequently become the new advertising currency, and media owners are uniquely positioned to take ownership of audience relationships. 

Learn what’s affecting audience data in video today and how to monetize your supply-side data strategy with our new Audience Data Guide.

Download the Media Owner’s Guide to Audience Data