US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the EU5 Report Streaming TV’s New Era How Ads Are Powering Streaming’s Future in the EU5 Streaming TV is changing the way audiences watch television content. Most streamers already watch content with ads and as the number of ad-supported viewers continue […]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the Nordics Report Rise of Streaming TV An In-Depth Look at the Future of TV in the Nordics Streaming TV has emerged as the future of TV viewing. Traditional TV viewers across the Nordics are shifting to streaming TV in similar […]

[…] that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden. Commissioned specifically for the Nordic market, the research builds upon Magnite’s recent EU5 study and finds that the majority (77%) of TV viewers in the Nordics demonstrate a proclivity toward ad-supported content, while 64% of streamers who pay for […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the LATAM Report The Rise of Ad-Supported Streaming An In-Depth Look at How Ads Are Powering Streaming TV in LATAM Streaming TV is the future of television in LATAM. Over the past few years, streaming TV has seen tremendous growth and […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the Japan Report The Rise of Ad-Supported Streaming Services An In-Depth Look at Viewers’ Changing Habits In Japan Streaming services are the future of television in Japan. Over the past few years, streaming services have seen tremendous growth, driven by the […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the ANZ Report Streaming TV’s New Era How Ads Are Powering Streaming’s Future in Australia & New Zealand In Australia & New Zealand, streaming services have seen tremendous growth in recent years, fueled by the widespread adoption of streaming platforms and […]

[…] TV industry is undergoing a seismic shift as consumers increasingly watch TV content through ad-supported streaming. Recent Magnite research found that 82% of streaming audiences in the EU5 are watching ad-supported content and this number is expected to grow.  Virgin Media FAST channels, which launched at the beginning of August, deliver premium content to […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the SEA Report Streaming TV’s New Era Embracing Ad-Supported Streaming Across Screens in Southeast Asia Reports available to download include the Southeast Asia Region, Singapore, Indonesia, Philippines and Thailand. Ad-supported streaming in Southeast Asia has reached critical mass. Viewers’ engagement with […]