[…] be key to ensuring continued traction and engagement with your brand as society transitions into the new norm. Magnite’s new research report, CTV: The Future Forward – EU5,  identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond. If you’re looking to better understand the shift […]

[…] tune into Rakuten TV monthly, with 95% of users watching on CTV. Ad-supported streaming is on the rise in Europe. Magnite’s recent consumer study “CTV in the EU5: The Future Forward” showed that 63% of TV viewers watched AVOD content weekly. “We are very pleased to be working with Magnite to further enable brands […]

[…] 10,500 people across Spain, France, Germany, Italy and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for Spain: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. You can download the full reports for the surveyed EU5 markets (France, […]

[…] 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for the UK: Reach that rivals broadcast: There is widespread […]

[…] 10,500 people across Italy, France, Germany, Spain and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for Italy: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across Germany, France, Italy, Spain and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for Germany: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across France, Germany, Italy, Spain and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for France: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for the UK: Reach that rivals broadcast: There is widespread […]