We asked some females at Magnite about what makes them proud and inspires them, and advice they have for balancing workplace dynamics.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Read on to learn more from Jacqueline, Rebecca, and Koharu about where they draw inspiration, the importance of leadership and taking risks, and important advice they’ve received that’s brought them to where they are today.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

In celebration of Women’s History Month, we’re spotlighting some of the incredible women across the globe who make up team Magnite.

More and more marketers are activating their upfronts buys programmatically.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.