Contextual Targeting
In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.
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Successfully navigate the ever-changing media and advertising landscape by learning from industry experts and innovators. Whether new to adtech or a seasoned veteran, Magnite University offers on-demand learning options to help take your career to the next level.
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Automatic Content Recognition
Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.
Audience Data for Media Owners
As privacy by default has become the new normal, media owners are uniquely positioned to take ownership of audience relationships. Learn how to develop your supply-side data strategy to improve ad monetization and increase revenue.
Audience Data for Advertisers
Advertisers must thoughtfully rethink their targeting strategies to accommodate changes to the privacy landscape. In this course, learn how to build a privacy-centric audience strategy to future-proof your digital campaigns.
Advanced TV for Advertisers
The dramatic growth in streaming consumption and desire for addressability has resulted in advanced TV’s recent acceleration. Learn about advanced TV solutions enabling advertisers to efficiently and effectively reach consumers.
“Magnite represents the next evolution of the programmatic marketplace for the open internet.”
Tim Sims, Chief Revenue Officer
“Magnite’s product innovation and partnership commitment has proven to be foundational to our supply path optimization work.”
Andy Goode, EVP, Head of Biddable Media
“Magnite will bring greater synergy and efficiency to our omnichannel monetization and sales strategies.”
Bill Murray, VP of Programmatic Solutions
