Cookieless Audience Solutions
This 5 minute video covers alternative cookieless audience solutions for data activation, including data matching through clean rooms, extended IDs, and standardized data classification.
Supercharge Your Adtech Skills
Successfully navigate the ever-changing media and advertising landscape by learning from industry experts and innovators. Whether new to adtech or a seasoned veteran, Magnite University offers on-demand learning options to help take your career to the next level.
Start learning from the best today, and check back often for new content!
Data Management Platforms (DMPs)
In this quick explainer video, learn about the role of the DMP in the cookie-less future and how DMPs will be used to manage, contextualize, and analyze first-party data.
Seller-Defined Audiences
Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.
Contextual Targeting
In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.
Automatic Content Recognition
Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.
“Magnite represents the next evolution of the programmatic marketplace for the open internet.”
Tim Sims, Chief Revenue Officer
“Magnite’s product innovation and partnership commitment has proven to be foundational to our supply path optimization work.”
Andy Goode, EVP, Head of Biddable Media
“Magnite will bring greater synergy and efficiency to our omnichannel monetization and sales strategies.”
Bill Murray, VP of Programmatic Solutions
