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How FOX is Bringing Convergence Across Linear and Digital TV Inventory

Magnite Team

July 21, 2022 | 1 min read

We caught up with Dan Callahan, SVP of Data Strategy and Sales Innovation at FOX, to learn more about how OneFOX has been able to streamline the buying process across all formats, particularly long-form, streaming video. OneFOX is a one-stop shop for advertisers and media buyers, allowing them to reach their audience across FOX’s entire entertainment portfolio. Dan also discusses FOX’s live sports advertising strategy and how the company is leveraging programmatic to help take advantage of increases in audiences that exceed forecasts.

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