CTV

Magnite will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the data-driven TV ecosystem.

This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.

Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety

The E.W. Scripps Company (NASDAQ: SSP) has selected Magnite to serve as the company’s preferred sell-side platform (SSP) across its connected TV inventory.