HK01 Success with Demand Manager
April 7, 2022 | 1 min read
HK01 gains revenue and impression growth by leveraging Magnite’s Demand Manager
HK01, one of Hong Kong’s most popular online digital news source wanted to diversity their monetization stream with an independent open-source heading bidding solution that could:
- Deliver greater scale across ad formats and devices;
- Increase total revenue
- Connect with more bidders;
- Offer a transparent open-source technology;
- Support with expertise
Magnite’s Demand Manager successfully grew HK01’s revenue and impression, outperforming their third party unified auction solution.
- Increased revenue by 68%
- Increased paid impressions by 82%
Find out how Demand Manager helped to solve the complexities of header bidding for HK01 to drive revenue and impression growth.