Samsung Ads capitalizes on the power of programmatic through the GroupM Premium Marketplace

GroupM wanted to provide clients with streamlined processes for efficient, transparent and varying levels of advantaged access to Samsung premium inventory. The streamlined programmatic infrastructure from Magnite’s SSP and SpringServe ad serving technology powers the GroupM Premium Marketplace to offer operational and campaign performance improvements while giving buyers end-to-end control.

Download the case study to discover how Magnite has been able to increase media buying transparency and efficiency to improve win rates, create working media efficiencies and easily scale successful campaigns.