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The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

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Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.