Magnite caps off its merger by rebranding its two programmatic product offerings.
Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.
Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.
Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?
Brands need to shift dollars traditionally allocated to traditional TV over to CTV.