Deal Discovery Enhances PMP Activation for Buyers and Sellers
/ May 9, 2022
Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.
Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.
Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.
Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.