Virgin Media is leveraging Magnite’s Streaming SSP to manage and monetise its FAST inventory on Virgin TV, with tools specifically built to support premium, long-form video and high-quality viewing experiences.
Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data.
Magnite announced a technical integration with FreeWheel to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments
Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand.
