In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.
Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.
Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.
Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.
More and more marketers are activating their upfronts buys programmatically.