Blog

Why CTV Is A Swiss Army Knife for Marketers

Magnite Team
 / February 19, 2021

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Blog

Holistic Video Measurement

Magnite Team
 / January 27, 2021

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Blog

The Benefits of Buying CTV Programmatically

Magnite Team
 / January 25, 2021

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.