Blog

Advertising For the Greater Good

Magnite Team
 / July 12, 2021

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

Blog

Are Upfronts on Their Way Out?

Magnite Team
 / April 5, 2021

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Blog

Measuring Success with CTV KPIs

Magnite Team
 / March 18, 2021

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.