Blog

Holistic Video Measurement

Magnite Team
 / January 27, 2021

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Blog

The Benefits of Buying CTV Programmatically

Magnite Team
 / January 25, 2021

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.