With a coast-to-coast footprint and a uniquely engaged audience, Cineplex’s cinemas have long been a key out-of-home destination for brands looking to connect with Canadians in an immersive setting. Now, through a new collaboration with Magnite, Cineplex Media is making its premium cinema inventory available programmatically for the first time. We spoke with Kristie Painting, EVP & Managing Director at Cineplex Media, to discuss the move to bring automation and precision to a traditionally manual channel, opening the door for new buying strategies and a more dynamic use of the big screen.

For us, the goal is straightforward: to make the in-theatre ad experience easier to plan and purchase. Cinema has always offered an incredibly engaging environment for advertisers, but the buying process has traditionally been more manual than other channels. Programmatic access enables us to meet buyers where they already are, offering the flexibility and speed they expect. Bringing that automation and scale to our high-impact formats fits with buyer strategies to incorporate their media into omnichannel plans. Cinema has long been viewed as premium, but less accessible – programmatic changes that dynamic.

As marketers look for high-impact, brand-building environments, the big-screen experience stands out. Being able to activate it using the same tools they use elsewhere lowers the barrier and makes cinema more practical for a wider range of campaigns.

With Cineplex’s on-screen inventory now available programmatically, advertisers can activate Private Marketplace (PMP) or Programmatic Guaranteed (PG) deals, apply geographic and audience targeting, and optimize delivery using the same tools and workflows they rely on across digital channels. The experience is familiar, but the environment is uniquely immersive and brand safe. The benefit for advertisers is precision, flexibility, and ease of activation. Buyers can select films, genres, showtimes, and regions that align with their audience. It’s a level of customization that hasn’t existed in cinema before.

Magnite connects Cineplex’s inventory to major DSPs, agency marketplaces, and its ClearLine platform, allowing agencies to choose the workflow that best fits their teams. Our goal is to make access as flexible as possible. By working with Magnite, we’re meeting the needs of modern media planners and buyers with a solution that’s easy to activate, monitor, and report.

Cinema continues to attract highly engaged, entertainment-seeking audiences. According to Vividata, 62% of Canadians aged 14–60 attended a movie in the past year. We saw over 12 million theatre visits in Q3 alone. Unlike many digital environments, cinema delivers a shared, distraction-free experience where audiences are fully present, creating a level of attention that few channels can match.

From a programmatic planning standpoint, this combination of scale and attentiveness gives advertisers confidence in both reach and impact. Brands can activate around major tentpole moments or take an always-on approach during key seasons, engaging a large and diverse audience in an environment where their message truly lands.

We’re seeing strong interest from categories such as entertainment, retail, automotive, and technology, particularly for product launches, brand-building initiatives, and seasonal campaigns. Programmatic access also makes it easier for advertisers to start small, test performance, and scale investment over time.

Looking ahead, we expect continued growth in data-driven targeting by genre or audience segment, as well as regional and market-specific activations. The flexibility of PMP and PG buying supports both high-impact reach campaigns and more precision-led strategies, giving advertisers the ability to tailor cinema to a wide range of objectives.

This collaboration reflects a broader industry shift, where premium physical experiences are increasingly being activated and optimized through digital tools. We see it as a foundation for what cinema can become as programmatic capabilities continue to evolve. The intersection of real-world media and automation is still in its early stages, but it’s creating new opportunities for advertisers to reach audiences in environments that truly capture attention.

We’ll continue to build on this momentum by working with buyers, whether through deeper targeting capabilities, new transaction models, or enhanced planning and reporting insights. Our long-term goal is to make cinema one of the most accessible premium channels in Canada, while preserving the high-impact, big-screen experience that makes it so valuable for brands.

Madrid, Spain – 5th February 2026: Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the opening of its first office in Spain alongside the appointment of Gadea Rodriguez Fernandez as Commercial Director, Spain. The new Madrid office reinforces Magnite’s long-term commitment to Southern Europe and to supporting local clients with dedicated, in-market expertise.

In her new role, Gadea will focus on accelerating demand-side partnerships across Spain, working closely with leading media agencies and holding companies to drive programmatic growth across channels. She will report to Julie Selman, SVP Head of EMEA.

Julie Selman, SVP Head of EMEA, said: “Spain is a key growth market for Magnite as programmatic adoption accelerates across CTV, online video, and omnichannel formats. Gadea brings deep expertise of the local ecosystem alongside a strong track record of leadership, making her ideally placed to shape our next chapter. Her appointment, together with the opening of our Madrid office, indicates our ongoing commitment to supporting clients across the region.”

Gadea joins Magnite from PubMatic, where she most recently served as Director, Advertiser Solutions and built strategic relationships with top-tier brands and advertisers across the Spanish market. She brings a well-established industry network and consistent record of driving results for clients, with more than ten years of experience in media and advertising across senior roles in both global and regional organisations..

Gadea Rodriguez Fernandez, Commercial Director, Spain, comments: “I’ve long admired Magnite as a driving force in the Spanish market, and its leading technology offering presents a compelling opportunity to drive success for advertisers. I’m excited to join the company at such a pivotal moment to help take its impact in Spain to the next level as programmatic continues to evolve.”

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Madrid, 5 de febrero de 2026 – Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad programática (sell-side advertising), ha anunciado hoy la apertura de su primera oficina en España, junto con el nombramiento de Gadea Rodríguez Fernández como Directora Comercial para el país. La nueva oficina en Madrid refuerza el compromiso a largo plazo de Magnite con el sur de Europa y su apuesta por ofrecer a los clientes locales un soporte cercano y especializado desde el propio mercado.

En su nuevo cargo, Gadea se centrará en acelerar las alianzas con la demanda (demand side) en España, trabajando estrechamente con las principales agencias de medios y grupos de comunicación para impulsar el crecimiento del negocio programático en todos los canales. Reportará directamente a Julie Selman, Vicepresidenta Senior y responsable de EMEA.

Julie Selman, Vicepresidenta Senior y responsable de EMEA, ha señalado «España es un mercado clave para el crecimiento de Magnite, a medida que la adopción de la publicidad programática se acelera en CTV, vídeo online y formatos omnicanal. Gadea aporta un profundo conocimiento del ecosistema local, junto con una sólida trayectoria de liderazgo, lo que la sitúa en una posición idónea para liderar esta nueva etapa. Su nombramiento, junto con la apertura de nuestra oficina en Madrid, refleja nuestro compromiso continuo con el apoyo a nuestros clientes en toda la región».

Gadea se incorpora a Magnite procedente de PubMatic, donde más recientemente ha ocupado el cargo de Directora de Advertiser Solutions y ha desarrollado relaciones estratégicas con marcas y anunciantes de primer nivel en el mercado español. Aporta una sólida red de contactos en el sector y una trayectoria consolidada de generación de resultados para los clientes, respaldada por más de diez años de experiencia en medios y publicidad, en puestos de responsabilidad tanto en organizaciones globales como regionales. 

Gadea Rodríguez Fernández, Directora Comercial en España, por su parte ha comentado: «Desde hace tiempo he admirado a Magnite como un actor clave del mercado español, y su sólida propuesta tecnológica representa una oportunidad muy atractiva para impulsar el éxito de los anunciantes. Me incorporo a la compañía en un momento especialmente relevante, con el objetivo de contribuir a llevar su impacto en España al siguiente nivel, a medida que la publicidad programática continúa evolucionando».

Agencies are increasingly looking for ways to help brands transition from traditional TV to streaming with confidence, precision, and measurable impact. To navigate this shift and unlock new growth opportunities for local advertisers, D2 Media partnered with Magnite to activate premium CTV at scale.

View the full case study below to see how D2 Media helped a national auto dealership network launch its first CTV campaign and drive real business outcomes – achieving year-over-year sales lift, a 99% video completion rate, and strong engagement from high-intent local audiences through targeted, programmatic CTV activation.

New integration gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory through Magnite’s direct media owner relationships

NEW YORK – January 22, 2026 – MNTN (NYSE: MNTN), the technology platform that brings performance marketing to connected TV, announced a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, that enables MNTN advertisers to reach audiences across live sports, breaking news, and other high-engagement programming for the first time.

With streaming surpassing linear TV viewership, advertisers and consumers alike want access to more premium, live content. MNTN advertisers – 97% of which have never advertised on TV before using MNTN – can now engage audiences as they watch live content from major publishers including Disney. In addition to in-stream video placements, the partnership with Magnite enables high impact ad formats native to streaming in content from select publishers, including home screen placements and pause ads.

“This collaboration brings performance-driven marketers into streaming at scale, creating meaningful new revenue opportunities for publishers,” said Mike Laband, Group SVP, US Revenue at Magnite. “Partnering with MNTN opens the door for a new class of performance-focused advertisers to show up in places they’ve never been before from live award shows to the biggest sporting events of the year.”

“Live sports and events are the most powerful moments on TV, and Magnite helps us make those moments perform for advertisers,” said Mark Douglas, CEO of MNTN. “Streaming enables real-time targeting and measurement, and MNTN opens access to premium inventory, driving real results for advertisers of all sizes and new demand for publishers.”

“Live streaming captures some of the most engaged audiences in media across sports and entertainment – and broad participation matters,” said Matt Barnes, SVP, Automated Sales at Disney Advertising. “Welcoming mid-market and small to medium advertisers to the space expands the marketplace, connects more brands with audiences, and supports a streaming ecosystem that is sustainable, dynamic, and widely accessible.”

This new integration builds on a growing partnership between MNTN and Magnite rooted in expanding access to high-value streaming environments and delivering stronger outcomes for advertisers and publishers. Over the past year, the companies have jointly developed new ways to make streaming TV more transparent, measurable, and effective, including an AI-driven contextual taxonomy that enhances metadata classification and improves targeting accuracy. 

Together, MNTN and Magnite are making the biggest moments on TV work for businesses of every size. 

About MNTN

MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit https://mntn.com/.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact: 

Charlstie Veith 

[email protected]

Investor Contact: 

Nick Kormeluk 

[email protected]

As streaming continues to reshape how audiences consume content, agencies are seeking more streamlined, transparent ways to plan, buy, and measure CTV at scale. To address fragmentation and unlock greater efficiency, dentsu UK leverages its Total TV offering – a private CTV marketplace powered by Magnite.

View the full case study to see how dentsu UK and Magnite helped an alcohol brand drive meaningful impact and uplift through a unified, data-driven CTV approach.

As CTV and premium video continue to scale, publishers are navigating a landscape where ad decisioning relies on a host of variables, including inventory sources, demand types, targeting, rules, delivery requirements, competing commits, and more. As a result, the ability to forecast supply with precision underpins nearly every aspect of revenue strategy. Reliable forecasting strengthens sales confidence, informs pricing decisions, and prevents overcommitment on direct-sold deals. Operationally, it improves confidence, streamlines planning workflows, and ensures teams can move quickly with a shared understanding of available capacity.

SpringServe offers a comprehensive forecasting suite designed to meet the full range of ad server forecasting needs, providing publishers with deeper and more transparent visibility into their inventory. By providing a unified view into both total capacity and competing reserved commitments for upcoming campaigns, SpringServe empowers publishers to plan with clarity and make decisions grounded in real, data-driven insights.

SpringServe provides varying levels of forecasting capabilities. Quickstats provides a high-level view of inventory, offering a static snapshot and visualizations of key supply and demand objects, typically for executive and operations audiences seeking a quick overview of the business. Platform Forecasting builds on that foundation by giving publishers a more flexible and configurable way to understand future trends and performance on the metrics and dimensions that matter most to them. With the ability to run 120-day projections across any reporting dimension, with customizable, granular breakdowns, publishers can tailor forecasts to their unique business questions.

Demand Forecasting provides publishers with a deeper, more actionable understanding of inventory, enabling teams to plan and sell with greater confidence. At the core of the feature is the ability to simulate demand tags before they go live. This enables ad operations and planning teams to verify whether sufficient impression volume exists to support a direct-sold campaign. With Demand Forecasting, publishers can mark demand tags as reserved to see what’s already booked versus what’s still available, along with the likelihood of delivery. The tool also supports advanced targeting scenarios, giving publishers insight into scale across high-value or niche segments.

Together, these capabilities bring end-to-end forecasting intelligence into a single SpringServe interface. Publishers can evaluate total and reserved capacity, understand delivery likelihood, and anticipate potential inventory constraints – all within one unified workflow. With this level of transparency, teams across sales, planning, and operations can work more efficiently and make data-driven decisions that maximize yield and strengthen the overall monetization strategy.

Demand Forecasting provides publishers a reliable way to validate campaign feasibility before launch. By simulating demand tags and modeling delivery likelihood more accurately, teams can confirm whether enough inventory exists to support direct-sold commitments. This empowers sales, planning, and operations teams to move faster, set clearer expectations with buyers, and improve campaign delivery.

With a clear view into both reserved and available supply, publishers can make smarter decisions about what to sell, when to sell it, and how to target it to ensure delivery. This more precise understanding of future capacity enables publishers to capture more value from their most in-demand segments, optimizing the monetization and utilization of available ad space by differentiating between reserved and available inventory.

Demand Forecasting brings unprecedented clarity to future inventory performance. By combining historical trends, targeting parameters, and reservation data, it provides a unified picture of what’s already committed versus what remains open. This expanded visibility helps teams identify constraints early, understand delivery likelihood, and better plan for upcoming demand across all major inventory, including geo, audience, and segment-level views.

Instead of relying on manual forecasting work or juggling multiple data sources, teams can use Demand Forecasting as a single, centralized forecasting engine within SpringServe. Automated insights reduce operational overhead, streamline cross-team workflows, and make it easier to align planning, sales, and delivery. With more predictable campaign outcomes and less repetitive work, publishers can focus their time on optimization and strategic decision-making.

Demand forecasting lets teams quickly understand available CTV inventory in one place. Whether responding to RFIs, optimizing remnant yield, or planning upfront deals, the tool replaces guesswork and manual spreadsheets with fast, informed forecasting. Teams can test scenarios, identify underutilized supply, confidently forecast inventory, and convert plans into reserved demand tags – all in minutes instead of hours.

In CTV and premium video, accurate forecasting has become crucial for navigating shifting audience dynamics, managing competing demand sources, and making informed monetization decisions. SpringServe’s forecasting suite provides clarity on how inventory is likely to perform by consolidating supply projections, demand simulations, and reservation insights into a single platform.  The result is a forecasting foundation that empowers publishers to plan more effectively, sell more efficiently, and optimize with precision.

To learn more about how SpringServe’s forecasting solutions can enhance your inventory planning and maximize yield, reach out to your Magnite team.

Magnite is proud to announce a global partnership with Roblox, unlocking new opportunities for advertisers to reach some of the most engaged and fast-growing audiences while driving greater revenue for creators across the platform. Magnite will enable premium video demand for Roblox’s Rewarded Video offering through our market-leading mobile in-app capabilities. 

Roblox has emerged as a cultural force in interactive entertainment, bringing together a massive global community through millions of unique games and experiences. As of Q3 2025, the platform reaches over 151 million daily active users who spend an average of 2.8 hours per day exploring, playing, and connecting. Roblox is growing 8 times faster than the gaming industry overall, offering advertisers unprecedented access to Gen Z audiences in moments of deep engagement.

Magnite’s integration will make Roblox’s Rewarded Video inventory available to thousands of advertisers globally, making it easier to activate premium video campaigns in mobile in-app environments. Magnite’s strong transparency and brand suitability controls align with Roblox’s strict experience guidelines and tiered safety controls, helping advertisers reach the right audiences in trusted environments.

For creators, this integration represents another milestone in Roblox’s expanding economic ecosystem. Rewarded Video provides a meaningful new revenue stream for creators, while driving deeper engagement from players who choose to interact with ads to enhance their gameplay. As Magnite brings more global demand into the marketplace, creators stand to benefit from increased monetization and sustained growth across their experiences.

Magnite and Roblox are refining and improving what high-quality, brand-safe advertising looks like in mobile in-app environments. Together, we are bridging the gap between brands and next-generation consumers in ways that respect user intent, reward engagement, and fuel a thriving creator community.

To activate a campaign with Roblox inventory, please reach out to your Magnite account manager or [email protected].

Players get unlimited, subscription-free gaming—brands get smarter, more engaging ways to connect with them across Smart TVs

Stamford, CT — January 6, 2026 – PHȲND, the global cloud gaming platform making high-quality games instantly accessible on Smart TVs, today announced Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, as its ad tech monetization launch partner. Leveraging Magnite’s SpringServe ad server and programmatic capabilities, the collaboration will unlock both direct and programmatic advertising across PHȲND’s extensive library of top-tier games, opening a new channel for brands to connect with engaged players in the living room.

This partnership introduces programmatic advertising at scale to a console-quality gaming environment on Smart TVs. Through Magnite’s technology, advertisers will be able to reach audiences seamlessly across different Smart TV manufacturers and a wide variety of game genres—from action and sports to casual and family games—all delivered seamlessly through PHȲND’s ad-supported model.

“PHȲND was built to expand the definition of gaming by removing friction for players and unlocking new possibilities for developers and brands,” said André Swanston, Co-Founder & CEO of PHȲND. “With Magnite as our ad tech launch partner, we’re bringing both direct and programmatic advertising into cloud gaming for the first time at scale. This creates meaningful value for players through free games, while enabling advertisers to precisely target audiences in an environment that’s brand-safe and truly engaging.”

By making PHȲND’s growing catalog of games available with Magnite’s programmatic infrastructure, advertisers will gain access to diverse, brand-safe inventory across leading Smart TVs. Campaigns can be tailored by demographics, interests, and play behavior—optimizing spend while enhancing the player experience with non-intrusive formats, while also supporting developers with sustainable revenue streams.

“PHȲND brings together the excitement of gaming and the accessibility of smart TVs to deliver an innovative experience for both consumers and advertisers, and we’re proud to support this effort,” said Sean Buckley, President, Revenue at Magnite. “Our deep omnichannel experience across both streaming TV and gaming makes us uniquely positioned to help PHȲND efficiently monetize their premium content.”     

The partnership with Magnite is a major step in introducing ad-supported cloud gaming as a mainstream entertainment channel. As Smart TVs become the primary hub for entertainment worldwide, this collaboration will create an unparalleled opportunity for brands to engage players where they play, watch, and connect. The collaboration sets the stage for advertisers and brands to explore new opportunities to connect with audiences.

About PHȲND
PHȲND is gaming for everyone, providing FREE instant access to a wide range of quality games directly on Smart TVs. No console. No downloads. No subscription fees. Just pick your game and play. Visit phynd.co to learn more about partnering with us.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact: 

Charlstie Veith 

[email protected]

Investor Contact: 

Nick Kormeluk 

[email protected]

The Advertising Context Protocol (AdCP) is an early but promising open standard that aims to unify how advertising platforms, publishers, data providers, and AI agents communicate. Built on top of the Model Context Protocol (MCP), AdCP gives buyer- and seller-side AI agents a shared language to interpret campaign goals, inventory, and audience signals without relying on today’s traditional oRTB request/response model.

In this emerging framework, a buyer agent uses an LLM to translate a campaign brief or advertiser site into structured intent. A seller agent then uses an LLM to match that intent with appropriate audiences and inventory. Once both sides agree, a campaign is placed. A perfect use of AI to streamline manual workflows that previously missed important audiences or supply.

While the vision is compelling—simpler buying workflows, broader access to premium ad products, lower operational costs, and reduced tech tax—it’s extremely early. Much of the workflow is conceptual, several critical pipes are still being defined and tests are first coming online. With these early experiments underway, the promise is enough to justify thoughtful exploration.

Magnite sees AdCP as a potential catalyst for more open, flexible and efficient buying and selling. AI lowers the barrier for agencies and brands to build or license their own buyer agents, which could decentralize how demand enters the ecosystem. 

In a world where both buyers and sellers are represented by agents, the role of the sell side becomes even more important for enabling supply intelligence, curation and scaled execution. 

Why We Built a Seller Agent Into SpringServe

Magnite’s role is to bring our publisher clients demand across any rails buyers choose to transact upon—whether that’s programmatic, IO workflows, or emerging agent-driven channels. Our first step was to embed a seller agent directly within SpringServe where we launched our first agentic tests in December. Our seller agent allows our publisher partners to benefit from:

• Engaging in AdCP tests 
• Modernizing today’s 1:1 buying methods (IO, PMP) with automation
• Collaborating with the emerging Buyer Agents
• Learning and defining this promising category

Early proofs of concept simply push these campaigns into ad servers, but the industry will ultimately need scaled systems that can support many hundreds of thousands of campaigns and sophisticated optimization.

Magnite ran our first test in December with Scope3 serving as the buyer agent, with additional pilots lined up to test in early 2026. While it’s far too early to predict outcomes, the industry momentum and the potential efficiency gains make this a space worth engaging in thoughtfully.

Several leading partners are already testing Magnite’s seller agent and exploring its potential, offering early perspectives on how agent-driven workflows like AdCP could reshape how premium inventory is discovered, valued, and transacted.

“As a global CTV publisher, LG Ad Solutions is focused on technologies that help buyers better understand and activate against our premium inventory. Magnite’s early work with seller agents marks an important step toward a more automated, intelligence-driven marketplace, one where publishers can more clearly communicate the value of their audiences. While still early, we’re optimistic about AdCP’s potential to create more efficient, transparent paths to demand and encouraged by partners like Magnite helping shape what’s next.” 

— Mike Evans, SVP, Head of US Sales, LG Ad Solutions

“In December we set live one of the first AdCP buys working with Magnite’s seller agent. We’re hopeful this can bring even more supply into the programmatic sphere, and present new ways to deliver client outcomes. In 2026 we’re excited to start scaling agentic ad buying through MiQ Sigma’s trading agent, and in the process deliver better results for advertisers.” 

— John Goulding, Global Chief Strategy Officer, MiQ

“At Warner Bros. Discovery, we’re always looking for ways to deepen the alignment we have with advertisers. Testing Magnite’s seller agent has given us a look into how agentic decisioning can elevate the precision and clarity with which our supply is understood and activated. We see meaningful potential for these emerging workflows to strengthen publisher value, expand access to premium supply, and help shape a more open, intelligence-driven marketplace across linear and digital supply.”

— Todd Overstreet, SVP, Ad Technology and Operations, Warner Bros. Discovery

Building a seller agent in SpringServe is a measured but meaningful first step. It allows us to learn quickly, collaborate with innovators, and ensure that—whatever transactional rails buyers adopt—Magnite is positioned to deliver demand to our publishers and help shape an open, interoperable future.

Partnership enriches the bidstream through the power of AI

New York — January 6, 2026 — Magnite (MGNI), the largest independent sell-side advertising company, and Cognitiv, the leading advanced performance partner powered by deep learning, today announced a real-time data integration to expand curation capabilities available across ClearLine, Magnite’s unified activation and curation solution. This collaboration gives media buyers more effective ways to plan, test, and activate custom curated deals, unlocking more dynamic access to premium video inventory.

Real-time curation of media is critical as consumer attention continues to fragment across streaming TV, audio, display, and mobile channels. By fully integrating Cognitiv’s deep learning models, Magnite can enrich the bidstream for buyers to optimize their omnichannel campaigns to the desired KPIs.

“Buyers are turning to curated marketplaces to access high-quality supply with greater intelligence and Cognitiv’s deep learning capabilities set a new bar for what intelligent curation can deliver,” said Andrew Bez, VP, Enterprise Sales at Magnite. “Cognitiv brings a uniquely sophisticated approach to data-driven optimization, helping us support next-generation decisioning while offering buyers more flexibility and operational efficiency.”

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly streamlined workflows,” said Jana Jakovljevic, SVP of Partnerships, Cognitiv. “With an advanced advertising infrastructure and direct connections to premium supply, Magnite has created exactly the kind of environment where real-time curation and deep learning models can thrive.”

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About Cognitiv

Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale. Cognitiv’s Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT product. Cognitiv is on a mission to bring intelligence to advertising. Keep up with Cognitiv on LinkedIn, X and Instagram.

Media Contact: 

Charlstie Veith 

[email protected]

Investor Contact: 

Nick Kormeluk 

[email protected]