Building a Better Internet For All Users
August 4, 2021 | 1 min read
In this Magnite Minute, Shelley Pinsonneault, VP, Verified Global Technology at Publicis Media shares her thoughts on the timeline toward building an improved identity model and outlines the key factors that will determine the industry’s success in its future state.
Ultimately, that success will be centered around building a new advertising foundation that has transparency, privacy and security at the center, and will need to evolve to meet consumer expectations and legislation requirements. A better identity model will be achieved when the consumer is at the core of everything companies build.