Future-Proofing Our Approach to Digital Advertising
In this Magnite Minute, Shelley Pinsonneault, VP, Verified Global Technology at Publicis Media weighs in on some of the crucial challenges we face as we move closer toward a cookieless world and the path toward transparent, privacy-safe identity solutions.
One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward. With rising consumer expectations and new legislation, we as an industry have had to assess the way things have been done in the past and determine how we’ll create solutions that are future-proof. This starts by building a new advertising structure from the ground up – one which puts consumers at the center.