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Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech

Magnite Team
 / January 26, 2022

Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

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Future-Proofing Our Approach to Digital Advertising

Magnite Team
 / August 9, 2021

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

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Identity Myths Debunked: What a Cookie-less World Means for Advertisers

Garrett McGrath
 / May 24, 2021

While the future of identity is cookie-less, independent adtech isn’t going anywhere.

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