How Primis Created a Marketplace for Sustainable Content

We caught up with Rotem Shaul, co-founder and CEO at Primis, on their exciting initiative Sustainable Stream – what it is, how it came about, and what it aims to achieve. In partnership with Magnite, Primis is leveraging its video discovery platform and extensive reach with content from NGOs, publishers and brands to facilitate the buying and selling of inventory against earth friendly content. By building such a sustainable marketplace the aim is to bring more eyeballs to such content in a commercially viable way that drives positive change in the industry and for the planet.