publishers

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

There has been a dramatic shift towards selling CTV programmatically and the efficiency that publishers gain by doing so.