On the first day of Advertising Week New York 2022, Magnite’s Chief Revenue Officer Sean Buckley sat down with Disney Advertising’s SVP of Addressable Sales Jamie Power and Fox Corporation’s SVP of Data Strategy and Sales Innovation Dan Callahan to discuss creating a more unified viewing experience in TV.
Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.
Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way
The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.
Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.
