Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.
Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.
Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.
A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
With ad dollars pouring into OTT and CTV, choosing the right technology provider is more important than ever for publishers to achieve personalized reach, scale, and addressability.
