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Addressability

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Blog

Guiding buyers: Through audience addressability…and beyond

Magnite Team
 / March 7, 2023

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

Blog

Evolving Your Data Strategy: Privacy and Personalization United

Magnite Team
 / September 28, 2021

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

Blog

OTT and CTV in Asia are Positioned for Growth: Why Choosing the Right Technology Provider is Important

Yogesh Sehgal
 / April 29, 2021

With ad dollars pouring into OTT and CTV, choosing the right technology provider is more important than ever for publishers to achieve personalized reach, scale, and addressability.

Blog

How Audience Data is Transforming CTV Into Performance TV

Magnite Team
 / March 24, 2021

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Blog

Identity and Addressability in an Anonymous-by-Default Internet

Garrett McGrath
 / February 1, 2021

Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.

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