A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
With ad dollars pouring into OTT and CTV, choosing the right technology provider is more important than ever for publishers to achieve personalized reach, scale, and addressability.
Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.
Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.
