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Guiding buyers: Simplified media buying in a shifting landscape

Magnite Team
 / May 9, 2023

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.

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Why advertisers need to optimize their supply paths to prepare for 2023 and beyond

Magnite Team
 / March 14, 2023

Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.

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Magnite Team
 / March 7, 2023

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

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Market Insight: CTV is Moving to First-Price Auctions

Clare Dunnett
 / February 8, 2021

CTV market is moving to first-price auctions. Here’s what buyers should know.

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