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Google’s cookie announcement: The date has changed, but the recipe hasn’t

Talia Comorau and Pete Danks
 / August 11, 2022

Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach

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Live in Five: Political Advertisers Achieve Instant Scale with Programmatic Offering

Zach Pucci, Agency & Brand Partnerships
 / November 29, 2021

Magnite’s political offering delivers scale and efficiency for buyers.

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Advertising Consumer Goods and the OTT Advantage in Indonesia

Magnite Team
 / October 6, 2021

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

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How Publicis Aims to Improve Multicultural Marketing with its Verified Process

Magnite Team
 / September 9, 2021

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

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Three Methods to Bring More Multicultural Awareness to Advertising

Magnite Team
 / September 7, 2021

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

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