Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach
Magnite’s political offering delivers scale and efficiency for buyers.
Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.
There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.