There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.
OTT and CTV in Asia are Positioned for Growth: Why Choosing the Right Technology Provider is Important
With ad dollars pouring into OTT and CTV, choosing the right technology provider is more important than ever for publishers to achieve personalized reach, scale, and addressability.
Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.