The rise of programmatic advertising has given networks and buyers more flexibility to sell and buy spots.
Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.
Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.
Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?
CTV gives buyers the ability to target one to one more effectively, something they haven’t been able to do on traditional TV.