Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.
Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.
Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.
Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.
Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?