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buyers.json

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Blog

Buyers.json and Demand Chain Are Here: Your Chance to Improve Buyer Transparency

John Clyman
 / June 30, 2021

Buyer transparency in the programmatic advertising industry is no longer just a good idea: It’s now formally embodied and ready for adoption in a pair of specifications published by the IAB Tech Lab today.

Blog

Buyers.json Brings Greater Transparency to the Buy Side

John Clyman
 / March 30, 2021

Buyers.json protects sellers from bad behavior and shines a light on the demand path.

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