Blog

3 Popular CTV Activation Strategies

Magnite Team
 / February 24, 2021

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Blog

Holistic Video Measurement

Magnite Team
 / January 27, 2021

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.