Blog

How PORTO Captures Greater Value with Live Streaming

Magnite Team
 / February 14, 2023

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.

Blog

Maximizing Live Streaming’s Advertising Potential with Sapporo Beer

Magnite Team
 / February 12, 2023

In a conversation with Narimi Horiuchi, Digital Ad Sales Manager at Sapporo Beer, we discussed the value and role of live-streaming for brands, including the importance of targeting, timing and creativity in driving ROI and opportunities to maximize advertising in Japan’s live streaming space.

Blog

The Live Streaming Opportunity in Japan with CCI

Magnite Team
 / February 9, 2023

We caught up with Carta Communications Inc’s Broadcasting Division Manager, Toshitaka Kokubun, and Premium View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan.