Measurement

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

It is important to understand your audience to effectively target and measure advertising campaigns.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.