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seller-defined audiences

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Blog

Seller-defined audiences: An outcome of – and a fuel for – innovation

Pete Danks, VP Product at Magnite
 / July 12, 2022

An introduction to what is fueling seller defined audiences (SDAs), how publishers can build them, and how they’re driving audience innovation

Blog

Paving the Way: How the sell-side will define the future of ads

Ashley Wheeler
 / May 24, 2022

Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.

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