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Seller-defined audiences: An outcome of – and a fuel for – innovation

Pete Danks, VP Product at Magnite
 / July 12, 2022

An introduction to what is fueling seller defined audiences (SDAs), how publishers can build them, and how they’re driving audience innovation

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Wedotv aiming for Global expansion, supported by Magnite and SpringServe

Magnite Team
 / May 26, 2022

Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV.

Blog

Paving the Way: How the sell-side will define the future of ads

Ashley Wheeler
 / May 24, 2022

Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.

Blog

Paving the way: A Publisher’s Guide to TTD’s OpenPath

Ashley Wheeler
 / April 25, 2022

Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

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