An introduction to what is fueling seller defined audiences (SDAs), how publishers can build them, and how they’re driving audience innovation
Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV.
Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.
Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.
