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Blog

Top questions to ask when exploring identity solutions

Magnite Team
 / May 3, 2023

A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.

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Guiding buyers: Through audience addressability…and beyond

Magnite Team
 / March 7, 2023

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

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How Czech Publisher Exchange is creating the standard for ad targeting in the Czech online market

Magnite Team
 / February 14, 2023

Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market

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Advertising Consumer Goods and the OTT Advantage in Indonesia

Magnite Team
 / October 6, 2021

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

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Evolving Your Data Strategy: Privacy and Personalization United

Magnite Team
 / September 28, 2021

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

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