Why CTV Is A Swiss Army Knife for Marketers
/ February 19, 2021
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
The Case for First-Party, Community-Driven Identity
/ July 29, 2019
It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain.
