Guiding buyers: Through audience addressability…and beyond
/ March 7, 2023
Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.
How Czech Publisher Exchange is creating the standard for ad targeting in the Czech online market
/ February 14, 2023
Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market
Advertising Consumer Goods and the OTT Advantage in Indonesia
/ October 6, 2021
Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.
Evolving Your Data Strategy: Privacy and Personalization United
/ September 28, 2021
A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
Why CTV Is A Swiss Army Knife for Marketers
/ February 19, 2021
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
