targeting

A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.