Guiding buyers: Through audience addressability…and beyond
Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.
Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.
Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market
Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.
A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.