Why Marketers Should Leverage Programmatic in Upfront Buying
/ March 3, 2021
More and more marketers are activating their upfronts buys programmatically.
3 Popular CTV Activation Strategies
/ February 24, 2021
Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
Why CTV Is A Swiss Army Knife for Marketers
/ February 19, 2021
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
