Why Marketers Should Leverage Programmatic in Upfront Buying
/ March 3, 2021
More and more marketers are activating their upfronts buys programmatically.
More and more marketers are activating their upfronts buys programmatically.
Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.