How Magnite Unlocked Incremental Reach on CTV for Heineken

As media consumption continues to diversify, reaching younger audiences requires an agile, data-driven approach across emerging digital channels. While linear TV and BVOD remain part of the mix, connected TV (CTV) has become increasingly vital for capturing the attention of hard-to-reach demographics—particularly younger viewers.

Download the case study to see how Heineken activated premium CTV inventory through Magnite to unlock unique incremental reach among 18- to 34-year-olds in the UK, achieving efficient audience engagement and driving smarter investment decisions.