As media consumption continues to diversify, reaching younger audiences requires an agile, data-driven approach across emerging digital channels. While linear TV and BVOD remain part of the mix, connected TV (CTV) has become increasingly vital for capturing the attention of hard-to-reach demographics—particularly younger viewers.
Download the case study to see how Heineken activated premium CTV inventory through Magnite to unlock unique incremental reach among 18- to 34-year-olds in the UK, achieving efficient audience engagement and driving smarter investment decisions.
Entering Closed Beta, the New SpringServe Platform Reduces Layers Between Buyers and 99% of Streaming Supply
NEW YORK – April 23, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery.
Developed for the needs of the world’s most advanced streaming clients, the unified platform streamlines buyers’ connection to 99% of US streaming supply, a dollar-weighted figure verified by Jounce Media in their March 2025 Supply Path Benchmarking Report. For media owners, the platform will unlock powerful tools for streamlined workflows and smarter yield optimization.
“As the CTV space matures, there’s a significant opportunity to enhance the advertising process for media owners and buyers,” said Sean Buckley, President, Revenue at Magnite. “We’re building this next generation of SpringServe specifically to help our clients and partners stay ahead of these emerging opportunities. By unifying the programmatic layer as a complementary step in the buying process, not only does it give buyers greater transparency, predictability, and control over their ad placements, but it lays the foundation for more effective monetization and yield management for media owners.”
“Disney continues to expand our global streaming footprint in collaboration with Magnite—unlocking more premium inventory and making it even easier for advertisers to access our portfolio at scale,” said Jamie Power, SVP, Addressable Sales at Disney. “Together, we’re advancing a shared vision for innovation—one that prioritizes automation, flexibility, and smarter tools to help our partners drive meaningful impact in the live streaming space.”
“Controlling demand sources and optimizing ad placements in real time is essential to our strategy,” said Kelly McMahon, SVP of Operations at LG Ad Solutions. “SpringServe gives us the power to orchestrate everything in one platform—balancing programmatic demand and direct deals more effectively, without compromising the viewer experience.”
“Working with valuable partners like Magnite has enabled Paramount to further optimize our programmatic demand sources, driving greater efficiency and performance while preserving a seamless viewing experience for our audiences,” said Christopher Owen, SVP, Partnerships at Paramount. “Continued advancements in programmatic play a meaningful role in our ongoing success both as a company and as part of the broader industry.”
“Together with Magnite, we can create more opportunities for advertisers that offer platform transparency and flexibility across monetization, demand access, and user experience optimization,” said Jay Askinasi, SVP of Global Media Revenue and Growth at Roku. “SpringServe connects us more directly with DSPs, streamlining operations and augmenting revenue potential. This is an approach we believe will help attract greater advertising investment into the CTV ecosystem.”
“Our long-standing partnership with Magnite has been instrumental in shaping our video monetization strategy, and we’re excited to partner with Magnite as they advance the SpringServe video platform,” said Jill Steinhauser, SVP Revenue Strategy and Operations, Warner Bros. Discovery. “We’re particularly looking forward to benefiting from the performance enhancements that enable faster ad loads and real-time pacing.”
“Magnite helps fuel the premium, open internet,” said Will Doherty, SVP of Inventory Development, The Trade Desk. “Combined with tools like OpenPath, the next generation of SpringServe is accretive to advertisers and publishers and most importantly – so consumers can continue to enjoy the content we all love like CTV, journalism and more.”
“Magnite’s unified SpringServe platform offers significant clarity and cohesion in the streaming TV marketplace,” said Susan Schiekofer, Chief Media Officer, GroupM US. “By providing deeper insight into the supply path and stronger alignment with premium inventory at scale, it empowers us to make smarter, faster buying decisions and ultimately deliver better outcomes for our clients.”
“At OMG, we believe it’s a core right for advertisers to control and know where their ads deliver,” said Ryan Eusanio, SVP of Video and Programmatic at Omnicom Media Group. “Magnite’s SpringServe video platform helps us give our clients more control of their premium video strategy and enables better curation and targeting for campaigns.”
The SpringServe video platform provides CTV and OTT publishers with improved functionality including:
- Intelligent ad decisioning and dynamic mediation.
- Automated ad routing that dynamically directs ad traffic to the highest-performing channels to ensure efficient ad delivery.
- Centralized deal management to facilitate better visibility across direct and programmatic demand, including ClearLine deals.
- Integration of Magnite Access for easy access to first- and third-party data.
- A streamlined user interface and reporting for ad operations.
For more information about the new SpringServe video platform, please visit magnite.com.
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About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
Magnite
cveith@magnite.com
Investor Relations Contact:
Nick Kormeluk
Magnite
nkormeluk@magnite.com
With Vidio’s audience scaling rapidly, the platform required a more advanced and efficient solution to monetize up to two billion+ monthly impressions. However, the limitations of its primary ad server—relying on manual decisioning and a traditional waterfall setup—led to several key challenges:
→ Revenue loss from VAST 303 errors
→ High latency due to lack of unified auction
→ Limited control over ad deduplication and competitive separation
→ Inability to set price differentiation for premium ad inventory
To overcome these challenges, Vidio turned to Springserve’s Mediation Technology, Magnite’s advanced solution that seamlessly integrates programmatic demand from various SSPs, including Magnite’s Streaming SSP, into the publisher’s primary ad server.
“Integrating with SpringServe’s Mediation Technology has been a game-changer for Vidio. We’ve eliminated VAST 303 errors, improved impressions, and reduced deal optimization time by nearly half. This solution has not only streamlined our ad operations but also maximized revenue potential, enabling Vidio to maintain its leadership in Indonesia’s OTT space while expanding regionally. The seamless integration and efficiency gains have exceeded our expectations.”
Mutia Nandika, Chief Revenue Officer Emtek Media
Download our case study to discover how Springserve’s advanced technology enabled Vidio to unify programmatic demand with traditional direct-sold demand for the first time, maximizing revenue potential, and streamlining ad operations.
New York – April 16, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union to support growth of the financial services company’s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned media.
To further increase direct access to streaming inventory, Western Union Media Network is the first commerce media company to leverage Magnite’s ClearLine solution. ClearLine puts clients in control of the ad buying process by allowing them to purchase premium streaming inventory directly from publishers, maximizing Western Union’s working media budget. Magnite reaches 92 million CTV households in the US, accounting for 9 out of 10 ad-supported CTV households in the country.
Magnite enables advertisers to tap into Western Union Media Network’s owned media properties and first-party insights. With Magnite’s technology, Western Union Media Network is monetizing its owned media properties spanning web, mobile, and in-app environments, including westernunion.com and its iOS and Android applications, which reach over 15 million US customers.
Using Magnite’s Curator Marketplaces for self-serve audience extension, Western Union Media Network is providing its customers access to a multicultural audience leveraging anonymized transaction data against Magnite inventory. As a result, advertisers and agencies can access Western Union’s unique data and Magnite’s premium inventory, benefiting from precise targeting and streamlined programmatic workflows.
Additionally, Western Union and Magnite have signed a supply-path optimization (SPO) agreement to streamline Western Union’s access to curated, premium omnichannel inventory.
“Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business,” said Chris Hammer, Senior Vice President, Western Union. “We are excited to see this collaboration continue to grow as we scale our Media Network business.”
“We’re proud to support Western Union Media Network’s entry into advertising by helping them activate efficiently on all fronts,” said Stephanie Reustle, Head of Commerce Media at Magnite. “It’s great to see the advanced technology we’ve built for publishers and advertisers providing value to clients in new fields. We’ve seen the firsthand benefits of bringing sellers and buyers closer together and helping commerce media brands integrate into the landscape will bring additional advantages for all.”
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About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Western Union
The Western Union Company (NYSE: WU) is committed to helping people around the world who aspire to build financial futures for themselves, their loved ones, and their communities. Our leading cross-border, cross-currency money movement, payments, and digital financial services empower consumers, businesses, financial institutions, and governments—across more than 200 countries and territories and over 130 currencies—to connect with billions of bank accounts, millions of digital wallets and cards, and a global footprint of hundreds of thousands of retail locations. Our goal is to offer accessible financial services that help people and communities prosper. For more information, visit www.westernunion.com.
Media Contact:
Kar Yi Lim
Investor Relations Contact:
Nick Kormeluk
949-500-0003
Shoptalk 2025 took place at a pivotal time for commerce media. What began as a performance-driven channel is now expanding into a full-funnel, omnichannel strategy, one powered by first-party data and increasingly shaped by the decline of third-party identifiers.
With U.S. omnichannel commerce ad spend projected to more than double by 2028, the focus has shifted from experimentation to achieving scale. This year’s conversations at Shoptalk reflected that shift, with brands and platforms aligning around personalization, measurement, and ease of execution. Here are three themes that stood out—and how Magnite is helping support this next chapter of growth.
1. Context is the future of personalization.
From the show floor to the stage, one point was loud and clear: every commerce media network is obsessed with relevance. And rightly so, personalization isn’t just a tactic anymore; it’s a business imperative.
Leaders like Lisa Valentino, president of Best Buy Ads, and Jenna Griffith, vice president of operations at PayPal Ads, underscored the value of context and curation, whether it’s selecting which brands appear on DOOH screens in-store or choosing the right off-site publisher mix. With its storytelling power and time-spent advantages, CTV is increasingly a key touchpoint for driving shoppability and discoverability.
As Griffith noted, PayPal Ads is focused on “making everything shoppable” by turning every touchpoint into a personalized, actionable moment.
Magnite shares this POV. With commerce media CTV ad spend expected to grow three times faster than search in 2025, CTV is becoming a must-have for brands looking to move up the funnel. Magnite helps make that a reality by providing high-quality inventory built for storytelling and scale.
2. No two commerce media offerings are alike.
Commerce media is forecast to account for one in four digital ad dollars by 2028, but there’s no one-size-fits-all playbook. Put simply, commerce is not a plug-and-play environment. Every brand has different data assets, unique audience nuances, and bespoke creative strategies. As a result, flexibility and customizability are key.
For example, Aaron Dunford, vice president of Nordstrom Media, emphasized the importance of understanding the multidimensional interests of Nordstrom customers beyond clothing. This depth of insight has enabled Nordstrom Media Network to form non-endemic partnerships—with cruise lines, airlines, and streaming platforms—that align with their audience’s broader lifestyle interests. Creative remains central to delivering these experiences, particularly as the team explores long-form video formats on CTV and beyond to tell more nuanced, engaging brand stories.
This is where Magnite delivers. With 99% CTV supply coverage and 96% overall omnichannel coverage, Magnite offers unmatched reach. In a landscape where commerce’s success hinges on tailored, data-informed storytelling, Magnite’s infrastructure provides the scale and flexibility marketers need to meet audiences where they are across devices, formats, and creative touchpoints.
3. Privacy and simplicity must go hand-in-hand.
For commerce media to scale sustainably, ease and trust are non-negotiables, especially when first-party data is on the line. At Shoptalk, we repeatedly heard the same chorus: brands want less friction, more flexibility, and privacy-by-design tech that doesn’t compromise performance.
Commerce media networks are under pressure to grow quickly and with fewer risks. That’s why working with trusted technology partners is essential.
Magnite’s platform capabilities align well with these evolving needs. As the partner of choice for some of the world’s leading media owners, our tech stack is designed to deliver premium outcomes, maximize yield, and provide the ease, support, and brand safety that commerce media requires to scale without compromise.
Scaling Smarter in the Commerce Era
Commerce is no longer a test-and-learn channel. It’s a foundational pillar of modern marketing. At Shoptalk 2025, it was clear that the next phase of growth will be defined by precision, creativity, and operational excellence. For commerce media networks to succeed, they’ll need trusted technology partners who understand how to scale responsibly while preserving what makes their data and audiences unique. With our people, platform, and premium omnichannel reach, Magnite is proud to help shape the infrastructure behind commerce’s continued rise.
Global TV OEM leader will leverage Magnite Access to monetize and activate data
New York – April 9, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their successful collaboration.
To bolster audience addressability in streaming, Samsung Ads will leverage the Magnite Access product to better manage behavioral audience data across Magnite platforms. Magnite Access helps media owners like Samsung Ads increase the volume of targeted impressions in Magnite’s exchanges and drive higher CPMs and revenue.
The partnership expansion follows closely on the heels of Samsung’s continued success in the US and globally. Samsung Ads has cultivated the largest single source of TV data in the US market attained with user consent. Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and on-demand (AVOD) service, has 88 million monthly active users and recently launched in Singapore, the Philippines, and Thailand, with Magnite facilitating programmatic access to this inventory for the first time in the region.
“Alongside the rapid growth of our ads business, Magnite has been an instrumental partner helping us build custom technology to improve our programmatic monetization,” said Joe Melaragno, Head of Channel Sales at Samsung Ads. “Our collaboration with Magnite has led to a number of breakthroughs including simplified genre targeting to support contextual advertising, improved forecasting capabilities, and a significant reduction in timeouts to complement our rapid viewership growth on Samsung TV Plus. We’re very excited to see how Magnite Storefront within the Magnite Access suite can bring additional value to our data capabilities and further empower our sales team to deliver best-in-class solutions for advertisers.”
“As ad-supported streaming continues to rise in popularity, Samsung Ads is at the forefront of delivering best-in-class experiences to viewers worldwide,” said Ryan Kenney, SVP, Streaming Platform at Magnite. “We’re pleased to continue our collaboration with Samsung Ads to bring high-quality streaming TV advertising to more programmatic buyers and to make audience-based buying more prevalent and effective in this environment.”
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About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Samsung Ads
Samsung Ads puts the power of the world’s #1 Smart TV and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable opted-in consumers in the moments that matter most. Samsung Ads offers innovative ad formats in brand-safe ad environments with full-funnel performance solutions that drive measurable outcomes –from awareness, to consideration, to conversion.
Today, Samsung Ads serves over 25 countries around the globe, bringing brands new ways to engage their audience across Samsung’s portfolio of premium entertainment services, including Samsung TV Plus –the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Samsung Galaxy mobile apps, and beyond.
Media Contact:
Charlstie Veith
cveith@magnite.com
Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com
Live sports streaming is no longer an emerging trend—it’s a dominant force in media. U.S. live sports viewership is projected to grow by 21% by 2027 reaching 127.4 million viewers, according to eMarketer. With leagues distributing media rights across an expanding number of platforms—including CTV, mobile apps, and traditional linear TV—the challenge for advertisers isn’t just reaching fans; it’s accurately measuring them.
Today’s fragmented sports media landscape presents a fundamental problem: advertisers and media rights holders are working with incomplete or inaccurate data. A single fan might watch an NBA game live on ESPN, catch highlights on a mobile app, and stream the replay later—all of which could be counted separately, distorting audience estimates and making it difficult to measure actual reach and engagement.
This lack of measurement precision has real financial consequences for brands investing in premium sponsorships and advertising. Global spending on sports media rights surpassed $60.9 billion last year, an 18.9% increase over pre-pandemic levels. Advertisers paying a premium for live sports audiences need a cross-platform view to validate investment and ensure they are not simply buying redundant impressions.
Here’s a closer look at streaming’s sports playing field and why measurement is the ultimate game-changer.
A New Playbook for Cross-Platform Attribution
The stakes in sports advertising are higher than ever. With 80% of Gen Z fans watching sports content on their phones, advertisers must account for shifting consumption habits across digital, CTV, and traditional platforms. Traditional viewership counts fail to capture the full picture of where, how, and why audiences engage.
“A holistic approach to measurement is critical to ensuring advertisers reach real, engaged viewers—rather than counting the same audience multiple times. By working with partners like Magnite, we help the industry gain a clearer picture of audience behavior across platforms, enabling more effective ad delivery and greater impact.”
Brian Pugh – Chief Product Officer at Comscore
This shift isn’t just about knowing how many people watched—it’s about understanding how they interacted with the content and which channels were most effective in driving engagement.
How Magnite and Comscore Are Solving the Measurement Problem
To bring clarity to fragmented sports measurement, Magnite has partnered with Comscore to provide a deduplicated, person-level understanding of sports audiences. At the core of this initiative is Comscore Campaign Ratings (CCR), which provides advertisers with a unified view of audiences across digital and linear channels.
One of the biggest challenges in live sports measurement is co-viewing behavior—how many people are actually watching on a single screen. Traditional metrics often assume a one-to-one viewer-to-impression ratio, which can lead to significant miscalculations. Comscore’s methodology incorporates household panel data to estimate when multiple viewers are present, ensuring a more accurate representation of audience size.
Another critical component of this partnership is incrementality analysis, which determines what portion of an audience is truly unique versus duplicated across platforms. If an advertiser reaches five million viewers across linear, CTV, and mobile, how many of those impressions represent distinct audience members rather than repeated exposure? The reverse is also important, where brands need to understand cross-platform ad exposure to drive audiences down the purchasing funnel, and Comscore can facilitate this.
These insights are essential for optimizing media spend and ensuring campaigns drive meaningful engagement rather than redundant reach.
The Imperative for Smarter Measurement
This year, more than 90 million U.S. viewers will stream a sports event at least once a month, a significant increase from 57 million in 2021. The rapid expansion of international sports, niche leagues, and women’s sports has further heightened the demand for cross-platform measurement. Women’s sports, in particular, have seen exponential growth, with TV ad spend surging 139% last year to $244 million.
It’s clear that with streaming rights now fragmented across multiple networks and platforms, marketers can no longer rely on legacy measurement frameworks. Advertisers need deeper insights into audience behavior to maximize the effectiveness of their media investments.
Through Magnite’s SSP, advertisers can:
● Deduplicate audience measurement across linear, CTV, and mobile to assist in preventing inflated reach estimates.
● Leverage first-party data to help enhance audience segmentation and help reduce wasted impressions.
● Gain a full-funnel view of how sports campaigns perform across all screens, enabling the holistic measurement of sponsorships and ad placements in real-time.
The Future of Sports Advertising Belongs to Those Who Measure Smarter
Sports media has to change its playbook to capitalize on the rapid shift to streaming. While industry consolidation may be on the horizon, fragmentation isn’t going away. Leagues are striking exclusive streaming deals, new platforms are entering the market, and advertisers are expected to adapt.
In this environment, cross-platform measurement isn’t just an advantage—it’s a necessity. Advertisers who can track audience engagement accurately, optimize their media spend, and ensure their campaigns drive real impact will be the ones who come out ahead.
Much like games are won by tracking every point, yard, and stat, the future of sports streaming will be won by those who measure what matters most.
Yesterday, Spotify announced its new Spotify Ad Exchange (SAX) and named Magnite as a global partner for its programmatic offering. Magnite’s SpringServe will be integrated into SAX to power omnichannel advertising across audio, video, and native display for millions of people across the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.
Pressing Play on Programmatic
Spotify’s 100 million+ tracks and 5 million+ podcasts provide soundtracks to the daily routines of over 675 million listeners globally. Spotify’s understanding of its highly engaged audience reveals consumer mindsets, habits, and tastes that marketers can use to engage targeted audiences effectively.
The Spotify Ad Exchange represents a significant step forward in automated buying for Spotify and the broader digital audio industry. SAX provides new solutions for advertisers that transform buying, measurement, and creativity across the Spotify ecosystem. Advertisers can now access Spotify’s engaged, logged-in users via real-time auctions with full addressability and measurement capabilities.
Central Integration Point for Marketplaces
Spotify will be leveraging SpringServe’s global connectivity to unlock incremental monetization. SpringServe provides holding companies that operate marketplaces with Magnite with biddable inventory in one place, making it easier to connect seamlessly with supply.
Simplified Access to Spotify Inventory
Magnite’s expanded relationship with Spotify underscores our strength in simplifying media buys in an omnichannel ad environment. The majority of DSPs will leverage Magnite’s integration with SAX to access Spotify inventory.
To activate a campaign with Spotify inventory, please reach out to your Magnite account manager or contact@magnite.com.
Sabir, our senior director of brand partnerships, describes a typical day in his life working remotely at Magnite.
Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company.
How would you explain what you do to someone outside the industry?
If I had to explain what I do to someone outside of the industry or, perhaps even my outie (yes, that’s a “Severance” reference for anyone who’s seen the show), I would have them think of me as a part brand whisperer, part strategic advisor. Our superpower is listening to our brand partners’ needs and providing them with Magnite resources to help them grow. Every brand client is unique, and their needs differ. We save our clients countless hours on campaign setup and help them make their media budgets work smarter, not harder.
How does your team support Magnite? Who are your closest collaborators in other departments?
We’re like the UN diplomats of Magnite—speaking multiple “brand languages” and bridging different business cultures. Educating our partners is key, and patience is our middle name–actually my first. Some brands are programmatic ninjas, while others are just learning to crawl in the digital space. We work daily with our demand strategy, business intelligence, finance, and legal teams on SPO deals, which are strategic business partnerships with brands. Our closest allies are the ad ops and media planning teams—the wizards behind the curtain making the magic happen. That said, I wish we had spent more time with the folks over at Macro Data Refinement (MDR). I hear they are great to work with and have a good time.
What does a typical day at Magnite look like for you?
Every day in brand partnerships at Magnite can be different. I have clients based around the world, so it’s common for me to start my day early with a call with my client in London. I focus on driving sustainable revenue through SPO deals and sharing Magnite’s tech capabilities and benefits with clients. It’s part strategy, part relationship-building. We arrange in-person meetings because, let’s face it, nothing beats human connection—even in our digital world.
And yes, I occasionally sneak off to walk the halls and do my best to avoid the breakroom.
Talk about a recent project that you’re proud of yourself and your team for accomplishing.
Every SPO deal feels like winning an Olympic marathon. One of my SPO deals took 18 months to complete! We may not receive waffle parties or Choreography and Merriment like on “Severance,” but it’s definitely a proud moment every time we ring that bell. Outside of that, I’m proud of how we’ve recently leveraged AI. One thing we’ve done is create AI audio podcasts of Magnite content and we share that with clients as a pre-listen prior to QBRs or meetings. We’ve gotten positive feedback from clients, and we’re looking to deliver more pods in the future.
What do you enjoy most about your role?
I believe much of my success at Magnite has come from bringing in net-new brands. I love pulsing my network and finding new clients and opportunities. I enjoy interacting with the brands and pushing them to expand their thinking about the programmatic ecosystem. I love it when they push me to learn new things about their businesses. All of these exchanges are exciting for me and get me going each day.
What’s your go-to hobby to unwind and recharge outside of the office?
I spent my early years as a competitive swimmer. I was a member of the USA National Team, broke 22 American records, and was an NCAA Division I National Champion, so I enjoy most aquatic activities, especially surfing and snorkeling. My favorite is spearfishing—it requires the same patience as dealing with clients but with more sea creatures and fewer Google slide presentations.
Aside from that, I love the Wellness Center.
If you could swap lives with anyone for a day, who would it be and why?
Definitely, Mr. Milchilk because he has awesome dance moves and a superlative vocabulary.
Magnite’s self-service buying solution enabled Cross Screen Media to drive incremental reach during the 2024 election
WASHINGTON DC – March 19, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped Cross Screen Media bypass middlemen, put more spend toward working media, and drive incremental voter reach.
In a 2024 statewide race, ClearLine was used in parallel with two DSPs and a linear TV schedule. Cross Screen Media’s measurement solution found that over a two-week period in October, ClearLine drove 4% incremental reach beyond the other digital and TV components, and 8% incremental reach beyond the DSPs alone.
“It’s the job of every political advertiser to identify the voters that will swing an election and ensure your message is reaching them,” said Chauncey Southworth, CEO of Cross Screen Media. “Adding ClearLine removes intermediaries, creates a more direct line between campaign ad dollars and voters, and in combination with our cross-screen measurement solution, drives incremental reach that can be the difference in an election.”
Founded in 2017, Cross Screen Media offers advertising technology built for politics, empowering agencies and their campaigns to win elections through data-driven media planning, activation, and measurement. With 40% of swing voters nationwide unreachable via linear TV, and elections often decided by fractions of a percent, direct avenues to CTV inventory are crucial to ensuring advertisers can maximize reach amongst likely voters. The fast-paced nature of politics means buyers need a responsive platform that makes it easy to adjust budgets, creatives, and targeting in an instant. Magnite’s ClearLine delivers on this by streamlining the buying process, establishing a more direct and efficient route to premium inventory, and significantly increasing spend allocated toward working media.
“The savviest political advertisers are always seeking innovative, highly efficient, and measurable ways to connect with voters,” said Erik Brydges, Head of Political Demand at Magnite. “ClearLine helps Cross Screen Media and their agency customers accomplish this goal, and represents the future of how we believe CTV will be transacted. As CTV’s share of spend continues to grow, executing budgets directly within the supply side tech ecosystem provides immediate advantages to political campaigns.”
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About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Cross Screen Media
Cross Screen Media is a leading CTV activation managed service for political and public affairs agencies, built on a proprietary technology platform that enables advertisers to plan and measure local advertising across Connected TV and audience-driven Linear TV. We seamlessly fit into existing workflows to help agencies scale, differentiate and deliver high-impact campaigns for their clients.
Media Contact:
Megan Hughes
mhughes@magnite.com