How TV Can Drive Performance Beyond the Initial Impression
In this Magnite Minute, Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.
TV reigns supreme at the top of the marketing funnel, with its powerful ability to generate mass awareness with lean-in content and high engagement. Now, however, we’re able to add further to its inherent value and enable brands to go beyond the initial impression and choose where to take consumers within the funnel. Brands are finding that layering in these advanced ad experiences translates to a significant lift in aided and unaided brand recall, brand favorability ratings, and purchase intent.